Get a Grip on the ROI of Your Innovation Efforts

Presented by

Kevin Clancy, Chairman, Copernicus Marketing Consulting & Research

About this talk

PLEASE NOTE NEW DATE/TIME OF THIS WEBINAR - 9/14 @ 3pm Eastern. Smart marketers know they must innovate in order to grow their business and keep up with changing customer needs and market trends. At the same time, there's more than a 50-50 chance any new product or service will fail. It doesn't have to be this way. In this 30-minute webcast, Kevin Clancy will show you ways to improve the ROI of your innovation efforts by: (1) Finding the "white space" opportunities for your brand (a.k.a., BIG gaps where customers have a serious need/want yet no one currently offers a good solution) (2) Identifying the most profitable configuration of new product/service features and benefits (3) Developing the most profitable configuration of new product/features and benefits Drawing from decades of direct experience working with leading brands, Kevin will describe ways you can identify and configure high-return products, services, and marketing plans BEFORE launch. He will use real-world case histories and examples to illustrate how marketers can improve the financial returns on their innovation efforts.

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