Culture IS Brand: Leadership Strategies for the Digital Age

Presented by

Michael Brenner - Best-selling author of "The Content Formula"

About this talk

SUMMARY: Having great ideas is one thing. Having an organization designed to embrace great ideas is a completely different thing. In this webinar you will learn a new framework for creating the culture you need within your team to allow great things to happen. DETAILS: You're a leader. Whether you work independently, lead a small team, or you're the CMO of a global brand - you know that yesterday's marketing ideas just don't work today. Unfortunately, getting the entire organization to embrace your new initiative, green light an innovative marketing concept, or simply redesign your newsletter can feel like an uphill battle. In this webinar, veteran marketer and bestselling author Michael Brenner will show you how courageous marketing leaders are transforming their entire culture, and building a powerful brand. You will learn the revolutionary new framework that sparks rapid culture change and gets your entire organization on board. EVERYONE has the power to spark culture change and become the leader your company, your brand, and your people need. Join us and find out how.

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