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Branding 2.0

"Ultimately the brand resides in the minds of its stakeholders," branding guru Kevin Lane Keller once wrote. Yet, in today's 'cluttered' world, it is difficult to occupy any place in customers' minds, let alone a differentiated and superior position. The challenge for B2B and B2C marketers is to develop and execute a unique, ownable, and consistent brand strategy that will take hold and endure.

In this free webcast, Jeff Maloy, Senior Vice President of Copernicus Marketing Consulting, will describe how you can ensure your brand strategy will reach your target customers and be reinforced in their hearts and minds. He will present a framework for aligning the 7 critical components of a brand strategy, as well as offer a process for translating this strategy into execution.

You will learn:

- The framework and key components of a compelling, cohesive, and powerful brand strategy.
- How to successfully manage the transition from development to implementation.
- Criteria to evaluate different executional elements - from logos, to new products, to ad campaigns.
Recorded Jun 29 2011 30 mins
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Presented by
Jeff Maloy, Senior Vice President, Copernicus Marketing Consulting
Presentation preview: Branding 2.0

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Fresh Thinking Starts Here
There are far too many brilliant branding folks out there for us to be able to include them all in the annual Brand ManageCamp conference. That's where the webinars come in! Extend your learning experience and gain access to some of the best and brightest in brand today!

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  • Title: Branding 2.0
  • Live at: Jun 29 2011 5:00 pm
  • Presented by: Jeff Maloy, Senior Vice President, Copernicus Marketing Consulting
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