1pm EST - Cross Media Communications: Keeping The Conversation Going

Presented by

Barbara Pellow, Group Director, Infotrends; David Murphy, Director of Marketing, Americas, HP Graphics Solutions Business

About this talk

The number one challenge in today’s market is reaching the customer. Mobile devices, iPods, DVRs, and the Internet have changed marketing forever, and customers are now clearly in control of the media they consume. To build their brands, marketing executives of the future will need to leverage every customer touch-point with a mix of interconnected channels. One thing is certain—effectively using cross-media communication delivers better business results. In this free webinar sponsored by Hewlett-Packard, InfoTrends consultant, Barbara Pellow will show how delivering multiple impressions and giving prospects a variety of ways to respond can have a dramatic impact. Through industry overviews and case study examples, you’ll learn how to start and keep the conversation going with your customers to build a stronger brand.

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