Intelligent Marketing On Demand: Balancing Customization With Control

Presented by

Dustin Ritter, Vice President of PTI Marketing Technologies

About this talk

As Marketers, we all understand the importance of maintaining control of our brands. However, as our organizations become more decentralized and autonomous, we have also learned the value of allowing our various constituents (field marketers, sales people, brokers, agents, franchisees, vendors, suppliers) the flexibility to customize print and digital marketing materials on-demand. Such customization allows our organizations to provide optimally relevant messaging to our end-customers – maximizing ROI and minimizing inventory waste. The big question that looms, however, is how do we allow customization without ceding all control of our brands or creating unwieldy and complicated approval processes? Luckily, over the past several years, there have been enormous advances in technology that can help us release the reigns and allow on-demand customization of marketing materials while ensuring our marketing assets and messages (such as logos, taglines, boilerplates, presentations, etc…) are used accurately in both print AND digital marketing by providing streamlined, automated approval processes. In this FREE webcast, Dustin Ritter, Vice President of PTI Marketing Technologies, will show us how companies both local and global have embraced technology to automate brand control processes while enabling the customization of selected content and visuals in their marketing pieces. You will walk away from this session with a comprehensive understanding of how your organization can more efficiently incorporate a multi-channel strategy in your marketing mix while ensuring full control over customized print and digital marketing materials.

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