Advertising ROI: How You Can Make Dramatic Improvements Right Now

Presented by

Kevin Clancy, author of "Your Gut Is Still Not Smarter Than Your Head" and "Counterintuitive Marketing"

About this talk

With all eyes on marketing's ROI, it is not enough for marketers to just understand what they get for what they spend. They must also determine what to do in order to continuously improve their rate of return. In this FREE webcast, best-selling author and renowned thought-leader Kevin Clancy will present the latest statistics on the ROI of many different kinds of advertising - from traditional to search. He will compare and contrast current returns yielded vs. those in the past; look at the results of different industries and categories; and address the difference in returns between offline and online media. Based on the trends in the data, Kevin will offer up what he sees as the 3 biggest opportunities for B2C and B2B marketers to improve the future performance of their advertising programs and he will demonstrate what approaches you must rethink in order to fully tap into these opportunities, as well as what to do in order to ensure transformational ROI.

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