The Power of Personalization: Turning Targeted Marketing Into Top-Line Growth

Presented by

Jeff Dowd, Business Development Manager, Graphic Arts Solutions, Hewlett-Packard

About this talk

Tune into this free webcast to learn how personalization of marketing projects and campaigns produces higher response and conversion rates and, in return, top-line growth. But it is not enough to just personalize and move on - we need to understand how to track accurate results. As such, we will explore the newest digital tools and processes that make it easier for marketers to tier and segment customers properly, provide personalized content, and measure performance. Learn how you can use these tools to improve customer loyalty and acquisition and achieve measurable profit growth for your organization.

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