Matt Goddard, CEO, R2integrated, Brian Reed, CMO, BoxTone
Organizations have realized the powerful influence that results from creating engaging social spaces for their constituents that might be standalone or reach across multiple outlets. However creation of such spaces represents a major marketing and IT application project with unique challenges and pitfalls that must be addressed:
• Making content navigable by establishing effective hierarchy and search
• Establishing rules of participation for an orderly exchange of information
• Managing contributors through moderation schemes and credential requirements
• Ensuring relevance by rating content on timeliness, level of activity, and member feedback
Join us for this Webinar as R2i and BoxTone present best practices along with a case study of the success of the BoxTone Lounge.