Social Media for Profit: Creating content that people will share

Presented by

Ken Chow, VP Marketing, R2integrated

About this talk

Social media represents a powerful opportunity for marketers to multiply their messages amongst self-expanding pools of prospects. But specific sharing behavior can be difficult to generate and sustain. Next in our “Social Media for Profit” webinar series, we’ll discuss how to generate the right type of content, deliver it to the right people, and combine it with the right sharing mechanisms. * Intersecting customers’ buying behavior at the right place and time * Creating valuable content that encourages word-of-mouth and sharing * Implementing technology that facilitates the sharing process * Developing pathways into other existing outside communities

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