The Mobile App Conundrum: To Build or Not to Build

Presented by

Matt Goddard, CEO, R2integrated

About this talk

A recent R2i survey revealed that mobile marketing is an important component of 2010 marketing strategies, and that mobile app development is one of the most critical components of mobile marketing campaigns. Mobile applications constitute a channel for brand-consumer interaction that cannot be ignored. Brands must seize every available opportunity to invest in and enter the mobile app marketplace – or must they? In this webinar, R2i CEO, Matt Goddard, will show you: • Data on mobile marketing and application trends for 2010 • What types of mobile apps exist and which may be right for your brand • How to determine the likely success of your proposed mobile app • Whether or not the development of a mobile app is worth the investment

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