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Mobile Handsets: Liked and Loved

Graham Brown and Ben Leis discuss the trust and advocacy issues that drive young consumers towards brands that are "loved" rather than to those that are simply "liked".
Recorded Mar 31 2010 22 mins
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Presented by
Ben Leis of Youth Research Partners
Presentation preview: Mobile Handsets: Liked and Loved

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Presented by Youth Research Partners
Insights, strategy, case studies and best practices for marketing with young consumers. Find out more http://www.youngideassalon.com

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  • Title: Mobile Handsets: Liked and Loved
  • Live at: Mar 31 2010 11:00 am
  • Presented by: Ben Leis of Youth Research Partners
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