Youthsourcing: How Brands Co-Create with Young Consumers
Youthsourcing: How Brands Co-Create with Young Consumers.
Learn from the experts on how smart brands are transitioning from traditional marketing strategies to the adoption of new methods that focus on existing customers.
Learn from the experts on how smart brands are transitioning from traditional marketing strategies to the adoption of new methods that focus on existing customers.
Recorded
Apr 21 2010
28 mins
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Presented by
Ben Leis of Youth Research Partners
Ben Leis of Youth Research Partners
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How can Mobile Operators Reduce Youth Churn and Increase Loyalty? Recorded: Jul 14 2010 36 mins
Graham Brown of Youth Research PartnersJoin us as we share youth insights gathered by our youth research partners from around the world on how and why young people choose their mobile phone networks. Furthermore, we will provide the key drivers to youth churn and how it can be overcome by increasing fan loyalty. -
How can Nokia recapture the Youth market? Recorded: Jun 23 2010 34 mins
Graham Brown and Ben Leis of Youth Research Partners and mobileYouthWe'll share our latest global insights into youth mobile trends specifically aimed at product development, marketing and consumer insights managers. The latest youth mobile case studies, statistics and market trends in 25 minutes.
http://www.YouthResearchPartners.com -
How do youth create Social Currency with mobile? Recorded: Jun 16 2010 31 mins
Graham Brown of Youth Research Partners and mobileYouthWe'll share our latest global insights into youth mobile trends specifically aimed at product development, marketing and consumer insights managers. The latest youth mobile case studies, statistics and market trends in 25 minutes.
http://www.YouthResearchPartners.com -
From the Big Idea to the Small Whatever Recorded: Jun 9 2010 32 mins
Graham Brown of Youth Research PartnersFrom the BIG IDEA to the SMALL WHATEVER - who's winning the youth marketing game today? What are the biggest mistakes made by youth marketers today?
Join Graham Brown of Youth Research Partners for a 30 minute exploration of the key themes in how youth marketing has changed irrevocably. We'll be examining the latest trends and understanding why "marketing to" is no longer effective.
We'll be sharing global youth research insights and best practises to save your company money and your own face.
http://www.YouthResearchPartners.com -
How are Facebook, Twitter and BBM replacing SMS? Recorded: Jun 4 2010 32 mins
Graham Brown of Youth Research PartnersJoin us live as we spot the worldwide trends in mobile phone usage that have young consumers moving beyond SMS. -
Youth Mobile Trends India Recorded: May 26 2010 30 mins
Graham Brown of Youth Research Partners and Samyak Chakrabarty of Concrea IndiamobileYouth: Insights from our new report featuring key youth mobile trends from India brought to you by Youth Research Partners Graham Brown and Samyak Chakrabarty share with you 3 of the top level trends to take away from today's webinar -
How can Blackberry win the student market? Recorded: May 19 2010 34 mins
Graham Brown and Ben Leis of Youth Research PartnersmobileYouth: There's a battle going on right now between RIM Blackberry, Apple, Nokia and MS to win the influential student beachhead. How does BBM fit into the picture? How is this affecting SMS usage? We'll offer advice for mobile operators and handsets in engaging students as well as some exciting insights from high growth markets. -
Youth Mobile Trends China Recorded: May 12 2010 25 mins
Graham Brown of Youth Research Partners & John Solomon of Enovate ChinamobileYouth: Insights from our new report featuring key youth mobile trends from China brought to you by Youth Research Partners Graham Brown and John Solomon share with you 3 of the top level trends to take away from today's webinar -
What Do Youth Want from Mobile? Recorded: May 5 2010 30 mins
Ben Leis and Graham Brown of Youth Research PartnersLet Ben Leis and Graham Brown explode a few myths for you. Why is the myth of "free" and "cheap" not helping mobile companies in developing valuable relationships with young customers? We'll also look at key insights from our latest research including the role of Control, Recognition and Reliability in garnering youth loyalty. -
Creating a Youth Health Movement Recorded: Apr 28 2010 26 mins
Ben Leis of Youth Research PartnersJoin us live for a webinar on how young people are creating movements aimed at educating and keeping people alive and healthy. Our special guest panelists include Dr. Leonard Sender of the I'm Too Young for This! Cancer Foundation and Pat Padraja of Driving for Donors. -
Creating a Lifestyle Movement: Action Sports Recorded: Apr 28 2010 28 mins
Ben Leis of Youth Research PartnersJoin us live as we discuss the action sports movement in the United States and China with our special guests Issa Sawabini of Fuse Marketing, Action Sports Consultant Ian Votteri and John Solomon of Enovate China. -
Youth Mobile Trends Indonesia Recorded: Apr 28 2010 27 mins
Graham Brown of Youth Research PartnersmobileYouth: Insights from our new report featuring key youth mobile trends from Indonesia brought to you by Youth Research Partners
Graham Brown and Muhammad Faisal share with you 3 of the top level trends to take away from today's webinar -
Youthsourcing: How Brands Co-Create with Young Consumers Recorded: Apr 21 2010 28 mins
Ben Leis of Youth Research PartnersYouthsourcing: How Brands Co-Create with Young Consumers.
Learn from the experts on how smart brands are transitioning from traditional marketing strategies to the adoption of new methods that focus on existing customers. -
Fanspotting: Identifying Your Most Passionate Customers Recorded: Apr 14 2010 29 mins
Ben Leis of Youth Research PartnersYouth Research Partners Presents the "Young Ideas Salon"
http://www.YoungIdeasSalon.com
Join us live as our expert panel discusses...Fanspotting: Identifying and sustainably engaging your most passionate customers.
Expert Panelists include
Josh Levine, CEO, Rebel Industries
Doug Akin, CEO, Mr. Youth Agency
Gregg Witt, Founder & Creative Director, Premise Immersive Marketing -
What Youth Think: Passion for Brands Recorded: Apr 14 2010 21 mins
Bernard Hor of Youth Research PartnersYouth Research Partners presents "What Youth Think"
http://www.whatyouththink.com
If you're looking for a marketing guru for your brand - hire a 18 year old!
There's no better means then to really listen to what youth have got to say.
Experience live youth insights as we bring you the What Youth Think webinar series this Wednesday with Bernard Hor.
Featuring:
Muhammad Faisal - YouthLab, Indonesia
Cyan Loh - YLife, Kuala Lumpur
Marlissa Dessy - AIESEC, Jakarta -
mobile Youth North American Tour 2010 Insights Recorded: Apr 7 2010 26 mins
Ben Leis of Youth Research PartnersJoin us live as we look at where young consumer's loyalties lay when it comes to mobile handsets versus network providers, the price argument that everything must be free or cheap when it comes to youth, and the risk aversion when it comes to switching networks. -
Mobile Handsets: Liked and Loved Recorded: Mar 31 2010 22 mins
Ben Leis of Youth Research PartnersGraham Brown and Ben Leis discuss the trust and advocacy issues that drive young consumers towards brands that are "loved" rather than to those that are simply "liked". -
Loyalty and Youth Mobile Usage Recorded: Mar 24 2010 30 mins
Benjamin Leis and Graham Brown of Youth Research PartnersDebunking common myths about youth marketing and examining at brand challenges -
Branded Communities - Absolut Vodka Recorded: Mar 22 2010 26 mins
Graham Brown and Andres ColmenaresThis week Graham Brown of mobileYouth talks to Andres Colmenares - our Youth Research Partner from WabiSabi Lab in Spain to share his latest insights on their branded community work with Pernod Ricard (Absolut).
http://www.youthresearchpartners.com -
Branded Online Communities - Bringing Your Beachheads Together Recorded: Mar 15 2010 32 mins
Ben Leis of Youth Research PartnersWe take a look at three brands that bring together their beachheads by creating online communities.
Presented by Youth Research Partners
Insights, strategy, case studies and best practices for marketing with young consumers. Find out more http://www.youngideassalon.com
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- Title: Youthsourcing: How Brands Co-Create with Young Consumers
- Live at: Apr 21 2010 8:00 pm
- Presented by: Ben Leis of Youth Research Partners
- From: