From the Big Idea to the Small Whatever

Presented by

Graham Brown of Youth Research Partners

About this talk

From the BIG IDEA to the SMALL WHATEVER - who's winning the youth marketing game today? What are the biggest mistakes made by youth marketers today? Join Graham Brown of Youth Research Partners for a 30 minute exploration of the key themes in how youth marketing has changed irrevocably. We'll be examining the latest trends and understanding why "marketing to" is no longer effective. We'll be sharing global youth research insights and best practises to save your company money and your own face.

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