Name: From the Big Idea to the Small Whatever
Start: 2010-06-09T16:00:00Z
End: 2010-06-09T16:31:55.000Z
Location: BrightTALK

Insights, strategy, case studies and best practices for marketing with young consumers. Find out more http://www.youngideassalon.com

Join us as we share youth insights gathered by our youth research partners  from around the world on how and why young people choose their mobile phone networks.  Furthermore, we will provide the key drivers to youth churn and how it can be overcome by increasing fan loyalty.

How can Mobile Operators Reduce Youth Churn and Increase Loyalty?

We'll share our latest global insights into youth mobile trends specifically aimed at product development, marketing and consumer insights managers. The latest youth mobile case studies, statistics and market trends in 25 minutes.
http://www.YouthResearchPartners.com

How can Nokia recapture the Youth market?

How do youth create Social Currency with mobile?

Join us live as we spot the worldwide trends in mobile phone usage that have young consumers moving beyond SMS.

How are Facebook, Twitter and BBM replacing SMS?

mobileYouth: Insights from our new report featuring key youth mobile trends from India brought to you by Youth Research Partners Graham Brown and Samyak Chakrabarty share with you 3 of the top level trends to take away from today's webinar

Youth Mobile Trends India

mobileYouth: There's a battle going on right now between RIM Blackberry, Apple, Nokia and MS to win the influential student beachhead. How does BBM fit into the picture? How is this affecting SMS usage? We'll offer advice for mobile operators and handsets in engaging students as well as some exciting insights from high growth markets.

How can Blackberry win the student market?

mobileYouth: Insights from our new report featuring key youth mobile trends from China brought to you by Youth Research Partners Graham Brown and John Solomon share with you 3 of the top level trends to take away from today's webinar

Youth Mobile Trends China

Let Ben Leis and Graham Brown explode a few myths for you. Why is the myth of "free" and "cheap" not helping mobile companies in developing valuable relationships with young customers? We'll also look at key insights from our latest research including the role of Control, Recognition and Reliability in garnering youth loyalty.

What Do Youth Want from Mobile?

Join us live for a webinar on how young people are creating movements aimed at educating and keeping people alive and healthy.  Our special guest panelists include Dr. Leonard Sender of the I'm Too Young for This!  Cancer Foundation and Pat Padraja of Driving for Donors.

Creating a Youth Health Movement

Join us live as we discuss the action sports movement in the United States and China with our special guests Issa Sawabini of Fuse Marketing, Action Sports Consultant Ian Votteri and John Solomon of Enovate China.

Creating a Lifestyle Movement: Action Sports

mobileYouth: Insights from our new report featuring key youth mobile trends from Indonesia brought to you by Youth Research Partners

Graham Brown and Muhammad Faisal share with you 3 of the top level trends to take away from today's webinar

Youth Mobile Trends Indonesia

Youthsourcing: How Brands Co-Create with Young Consumers.

Learn from the experts on how smart brands are transitioning from traditional marketing strategies to the adoption of new methods that focus on existing customers.

Youthsourcing: How Brands Co-Create with Young Consumers

Youth Research Partners Presents the "Young Ideas Salon"
http://www.YoungIdeasSalon.com

Join us live as our expert panel discusses...Fanspotting: Identifying and sustainably engaging your most passionate customers.

Expert Panelists include 
Josh Levine, CEO, Rebel Industries 
Doug Akin, CEO, Mr. Youth Agency
Gregg Witt, Founder & Creative Director, Premise Immersive Marketing

Fanspotting: Identifying Your Most Passionate Customers

Youth Research Partners presents "What Youth Think"
http://www.whatyouththink.com

If you're looking for a marketing guru for your brand - hire a 18 year old!
There's no better means then to really listen to what youth have got to say.
Experience live youth insights as we bring you the What Youth Think webinar series this Wednesday with Bernard Hor.

Featuring:
Muhammad Faisal - YouthLab, Indonesia
Cyan Loh - YLife, Kuala Lumpur
Marlissa Dessy - AIESEC, Jakarta

What Youth Think: Passion for Brands

Join us live as we look at where young consumer's loyalties lay when it comes to mobile handsets versus network providers, the price argument that everything must be free or cheap when it comes to youth, and the risk aversion when it comes to switching networks.

mobile Youth North American Tour 2010 Insights

Graham Brown and Ben Leis discuss the trust and advocacy issues that drive young consumers towards brands that are "loved" rather than to those that are simply "liked".

Mobile Handsets: Liked and Loved

Debunking common myths about youth marketing and examining at brand challenges

Loyalty and Youth Mobile Usage

From the BIG IDEA to the SMALL WHATEVER - who's winning the youth marketing game today? What are the biggest mistakes made by youth marketers today? 

Join Graham Brown of Youth Research Partners for a 30 minute exploration of the key themes in how youth marketing has changed irrevocably. We'll be examining the latest trends and understanding why "marketing to" is no longer effective. 

We'll be sharing global youth research insights and best practises to save your company money and your own face.

http://www.YouthResearchPartners.com

From the Big Idea to the Small Whatever

marketing

youth

mobile

social

media

advertising

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Mobile Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

From the Big Idea to the Small Whatever

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