2009 B2B PR Best Practices: Introducing New Products & Services

Presented by

Wendy Marx, President - Marx Communications

About this talk

The successful launch of a B2B product or service requires more than an excellent concept. It requires an effective strategy and an implementation plan. This webinar will give you the ideas, tools and tactics to build a communications strategy that will help you create a successful launch. It includes lessons learned, case studies and best practices to help take you to the next level. The webinar will cover: 1) The most important first step in launching your product or service 2) The five key steps to a pre-launch 3) Secrets of attracting online buzz 4) Getting attention from traditional media – and how that helps you with online buzz 5) Avoiding the most common PR mistakes at launches 6) The most cost-effective PR measures you can take 7) How to test media responses at pre-launch and avoid costly mistakes 8) How to create post-launch excitement 9) How to measure the effectiveness of your launch activities

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