Dr. CJ Cornell, Professor, Digital Media & Entrepreneurship, ASU
We will talk about predicting behavior and wants and needs, of your current and future customers, for new products, new services, and modifications of your existing products and services. This discussion is about spotting trends before they become problems or lost opportunities; spotting trends before your competition does. How to detect emotions, wants, needs, passions, etc. without asking the customer; and then "influence" their decisions without marketing or advertising directly to them.