John Sweeney, DemandGEN, Sebastian Zentgraf, Oracle, Katy Howell,Immediate future, Neil Stoneman, Velocity Partners
Once upon a time there was a brand that produced high quality content, informative and entertaining that was a success amongst prospects and clients alike.
And then came the content marketing boom. With countless brands pumping out infographics and blog posts at a rate never seen before, customers became more skeptic towards branded content. Posts remained unread, infographics never made it to LinkedIn.
Aiming to give an insider's view on the status of the industry, this panel will look into the major developments in content marketing, the challenges marketers are currently facing, and what the future for content marketing is -- and whether there is one.