Avoiding Consumer Privacy Debacles When Working with Social Media

Presented by

Erica Newland; Center for Democracy and Technology, Policy Analyst

About this talk

Social networking platforms and services have expanded opportunities for companies to engage with consumers and resulted in the creation of new types of data about consumer behavior. Collecting and using this data without consideration of consumers’ privacy interests can result in a loss of consumer trust and confidence and can provoke unwanted attention from regulators. This presentation will address the privacy pitfalls that companies should make sure to avoid when working with social media data.

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