The Great Privacy Debate - To Track or Not to Track?

Presented by

Daniel Castro,; Mike Spinney, Ponemon Institute & Eric Goldman of High Tech Law Inst.

About this talk

Behavioral targeting is at the center of debate for consumer privacy. Does the industry require governmental regulation or can it be trusted to police itself? Is it possible for regulations to keep pace with innovation? Are online tracking technologies too sophisticated for the average consumer, or should people take more responsibility for their actions online? At what point do today’s digital marketing techniques cross the line from effective to creepy?

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