Cyber Breach Fatigue

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Presented by

Rhonda Bricco (UnitedHealth Group), Deb Doffing (Optum), Sue Perkins (Optum), Cat Goodfellow (Optum)

About this talk

The stream of near constant data breaches has left consumers desensitized to the news their information was lost or stolen. We’ll discuss issues around complacency both in consumers and enterprises such as how long the customer cares after a breach occurs, whether data loss is as negatively impactful to an organization’s reputation as it used to be, and how breach fatigue benefits hackers.
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