Case Study: How to Be a MDF Marketing Hero in 2012

Presented by

David Carpenter, Carpy Marketing | Val-Pierre Genton, BrightTALK

About this talk

B2B channel marketing is rapidly evolving as buyers continue to use the web to self-educate throughout the purchasing process. Successful channel marketers are capitalizing on this by creating, distributing and measuring rich-media content that drives thought leadership, brand awareness, and lead generation. Join Insight Integrated Systems David Carpenter and BrightTALK's Val-Pierre Genton to learn how these companies are optimizing online marketing and maximizing return on MDF marketing dollars. Topics discussed: * Funding your programs with MDF * Optimizing demand generation to yield more meetings, more pipeline and more closed business * Differentiating from competitors and capturing more market share * Rolling out limited human and financial resources About your presenters Val Pierre-Genton has worked with over 500 senior marketers on campaigns that leverage webinars and videos to be heard, differentiate against the competition and generate revenue. David Carpenter is a marketing hero who manages demand generation in the technology industry and boasts 22 years of channel experience. He has worked the full spectrum in technology sales and marketing (distribution for 10 years, manufacturer for 8 years and with Systems Integrators and VARs for 4 years).

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With buyers increasingly self-educating using the web and devices, sales and marketing techniques are evolving. Hear from trusted experts on how to generate demand online. Includes real-life case studies, ROI insights and actionable tips.