Lessons from EMC: Supercharging your Channel Partners

Presented by

Helene Barnekow, SVP WW Field & Channel Marketing, EMC

About this talk

Learn how to aggressively go after a new part of the market, completely through channel partners. Helene Barnekow, SVP WW & Channel Marketing, will discuss how EMC quickly recruited new partners and enabled them to create demand. This is a case study stretching over the worldwide market place, including the U.S., Latin America, Europe, Middle East, Africa and Asia. She will give you insights into how to orchestrate and drive such programs globally while executing locally.

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With buyers increasingly self-educating using the web and devices, sales and marketing techniques are evolving. Hear from trusted experts on how to generate demand online. Includes real-life case studies, ROI insights and actionable tips.