How to Create Mindshare With Me & Enable Me to Sell More - the VAR perspective

Presented by

Tony Balistrieri, EVP Partner Strategy, FusionStorm

About this talk

FusionStorm assists organizations by providing complete solutions for system infrastructure, storage, networking, voice-over-IP communications, security, database, disaster recovery, managed hosting, cloud computing and managed services, both onsite and in FusionStorm data centers. With a strong portfolio of technology partners, Tony and his teams are bombarded by initiatives designed to help FusionStorm be a better marketer and sales person of 'insert vendor name' solutions. Tune in to hear what Tony thinks is working and where there are disconnects with actionable recommendations on how you can increase his mindshare, truly enable him to sell more and win his loyalty.

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With buyers increasingly self-educating using the web and devices, sales and marketing techniques are evolving. Hear from trusted experts on how to generate demand online. Includes real-life case studies, ROI insights and actionable tips.