CompTIA is the voice of the world's information technology (IT) industry. As a non-profit trade association advancing the global interests of IT professionals and companies, it has a direct line to OEMs, ISVs, distributors, system integrators and solutions providers. Hear from Blythe Girnus, Head of Education at CompTIA to understand whether social media is realistic as a technique in partner marketing.
With buyers increasingly self-educating using the web and devices, sales and marketing techniques are evolving. Hear from trusted experts on how to generate demand online. Includes real-life case studies, ROI insights and actionable tips.…