Name: Driving Demand through End-to-End Marketing
Start: 2012-03-20T17:00:00Z
End: 2012-03-20T17:47:38.000Z
Location: BrightTALK

With buyers increasingly self-educating using the web and devices, sales and marketing techniques are evolving. Hear from trusted experts on how to generate demand online. Includes real-life case studies, ROI insights and actionable tips.

The rise of mobile and the multi-screen world puts the consumer firmly at the centre of the digital universe. Content needs to be more personal and more relevant as consumers come to regard traditional advertising and marketing tactics as intrusive and ineffective. Marketers now have to ask themselves some crucial questions: 

•       Is my content successfully driving more traffic?
•       Are those visitors actually engaging with my content?
•       Which traffic sources provide the most engaged and highest-converting customers?
•       Which of my content is driving positive ROI?
•       How can I improve my content to meet sales or conversion targets?
•       How can I accurately measure which content is most effective and evaluate why some content performs better than others?

In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.

Optimising content marketing performance in a multiscreen world

Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives. 

In this webinar we will show you how Microsoft used their partners to amplify their content through social media.

Partners in Crime - How Microsoft Used Their Sales Partners to Engage Customers

Think about it - your customers have a very intimate relationship with their mobiles.  Beware!

It’s amazing how many marketers still enthuse about their “mobile first” approach to digital.  Sure, many of you will have over half your web traffic from mobile devices, and most of your social engagement of smartphones.
But what about the unique mobile customer?  

Drawing on case studies from Amazon, Clever Cards, FT.com, Selfridges and Starbucks, this 45 minute session looks at how to deliver the best mobile customer experience in your sector.  

- Create a great first impression - any screen, any time, any place 
- Wow the early adopters - win the hearts & minds of your greatest fans and resellers
- Develop exceptional UX - across sites, apps 
- Make it personal, keep them coming back for more  - across the whole customer journey

Mobile Customer Experience - One Careful User, or one size fits all?

Consumers are constantly bombarded across multiple channels with branded messages, so how can the gamification of the mobile customer experience help brands to increase engagement, loyalty and improve customer value when most consumers have already tuned out?  The Economist Intelligence Unit showed that companies share a conviction that cultivating a high level of customer engagement is now a key strategic challenge. 

This panel discussion explores whether Gamification, as an engagement technique, can help Marketers to secure consumer mind share, giving their brands a competitive advantage, or is it just a passing gimmick that won’t deliver against this strategic goal?

Is Mobile Gamification the Future for Customer Engagement?

Join SuccessFlow’s MD, Mark Donkin, for our New Year webinar that will provide the latest insights on how to create and implement a successful Content Marketing strategy. If you want to increase your sales and marketing activities in 2015, we can provide you with the necessary knowledge. 

This webinar will cover
 - Creating a successful content strategy
 - Using personas to segment your database
 - Optimising your content for lead generation
 - Managing your content build by creating content timelines
 - Choosing appropriate software for your needs
 - Using nurture programmes and scoring frameworks to enhance conversion rates

Have you made Content Marketing your New Year’s resolution?

This exciting new webinar will address the issues surrounding the relationship between sales and marketing, while also providing strategies for optimising alignment. The presenters will share real-world examples of businesses which have obtained operational efficiency by integrating their marketing automation and CRM functions. We will also provide insight on how companies can harness the power of modern marketing technologies to brand, expand, and personalize the customer experience.

Sales is from Mars and Marketing from Venus

Do you ever wonder whether your digital marketing campaigns are really working? 

In our recent research project, ‘Emerging Trends in Digital Marketing’, First Point Research & Consulting and Sitecore surveyed 330 marketing managers… and the results tell a pretty worrying tale.

When we dug deeper, we discovered that the majority of these respondents were senior marketers with over 15 years’ experience.

So, to sum-up most marketing managers:

- are spending most of their budgets on apparently ‘overrated’ offline channels
- aren’t tracking ROI correctly (or, in some cases, at all!)

BUT

- think they’re doing a darn good job when it comes to digital marketing…
- If you'd like to learn more about these insights and many others watch this webinar today.

Emerging Trends in Digital Marketing

The deployment of Marketing Playbooks have support Exact’s efforts in generating more impact with their marketing campaigns as they are opening up their SaaS portfolio to new markets.  With the use of Modern Marketing techniques like the playbooks and Oracle Marketing Cloud Exact increased Sales Qualified Leads by 35%. 

Join this session to learn more.

Leveraging the power of Marketing Playbooks and Marketing Automation

When thinking about marketing automation everyone jumps to software purchases. But what happens after the purchase? Does this big piece of software solve all you marketing problems?

Most marketers find that the biggest challenges with marketing automation come from implementing and running it. From creating the right content to ensuring and the lead flow is strong enough, marketers sometimes find it hard to find results after automation.

Join this panel of experts as they discuss what it takes to make automation a success in your business.

Life after Automation

Big Data, Marketing Automation, Real-time Personalisation... technology has permeated every aspect of modern marketing. The impacts of this intricate relationship are complex: the CMO has to rise to an understanding of technology much greater than before, and the CTO has other departments requiring massive technology investments.

Join this live video panel session to get an under the hood perspective on this relationship and what the future holds of modern marketers and technology experts alike.

CTO vs CMO - The Impact of Technology in Marketing

According to Gartner, 80 percent of companies around the world only measure results. Often they don’t know what impacted these results, or what is best done to improve them going forward. That’s because there’s a major gap between the information executives want and the information they get.

For all of the good that data can do for businesses though, there’s one major issue that it presents: information overload. Many companies try to focus on too many different metrics without focusing on those that truly matter.
Want better results? Take a closer look at your leading indicators. In this webinar, we’ll show you how your company can do it best.

The Metrics that Matter

In this all new webinar, business development director Rene Power from international b2b marketing agency BDB talks about how to build sector leading customer advocacy programmes in the b2b sector, exploring do's and don'ts and shining a light on best practice. Webinar attendees will leave equipped with a stepped process to creating their own customer advocacy programmes.

The Advocate Factor: Ensuring your Customers Become your Best Salespeople in B2B

Steve Ellis, founder Metia Group distils 25 years of agency experience into the 12 Golden Rules of Customer Advocacy. Invest 45 minutes of time to learn how to nurture, identify and amplify positive word of mouth among your customers. What to do, and what not to do. The presentation features practical examples from client advocacy programmes.

12 Golden Rules of Customer Advocacy

IBM found that over 80% of the 'C' suite feel under-prepared for the data revolution ('C' survey '13).  This matters in a world where less than 4 % of us don't look online before making a purchase (eConsultancy multi-channel shopper stats), and 70-90% of the B2B buying cycle is complete before buyers contact brands (Forrester).  

So what's stopping organisations fully embracing data driven, customer engagement? And how can you, pragmatically, break down the barriers? Alan Thorpe will share a methodology that's the result of 20 successful years experience delivering data driven marketing solutions for leading brands including ITV, Fidelity, RSA, LA Fitness.

Why Data is Your Customer Engagement Superhero

Data is the foundation for improved targeting and personalisation of customer marketing communication. Making effective use of the data you have can result in some significant and immediate uplifts. 

Learn how to audit your current data availability and hear how GAME have put their customer data to use to drive their digital strategy forward.

Change the Game - Bringing Customer Data Together When and Where it Matters

Drive Smarter Sales – get insight into the future of sales force automation and mobile selling
Dramatic shifts in workplace norms as a result of remote, on-the-go sales teams are now a reality. 
In the past few years, sales mobility has evolved from being a wish-list item to becoming mandatory as increased competition and demand from customers are driving the need for optimal sales effectiveness. Research shows that best-in class sales organizations today are using mobile-selling practices and tools to achieve higher quota attainment, increase customer retention and ensure forecasting accuracy.

Gartner Webcast: The Power of Mobile Selling

Moving Beyond Traditional Sales Force Automation
Do you struggle with getting sufficient high quality leads to meet revenue goals? 
Are you or your reps spending too much time on leads that won’t close in the near term or at all? 

New buyer behavior and the emergence of new technologies and social channels are making old marketing and selling models ineffective. In today’s modern selling environment, the need for Marketing and Sales alignment is even more critical for success. “Getting it right” requires new approaches in both processes and technology.

Constellation Research: Turbo Charging Sales

This session is designed for Modern Marketers who understand the demand for a fully integrated, personalised customer experience across all channels, including social media. This webinar will outline the key elements of Social Marketing including the ability to listen, convert and engage your best advocates that spend more and drive a greater lifetime value.

You will learn:
·         How to Identify social trends and opportunities through listening to your audience, advocates and competitors
·         The components required for an integrated lead generation campaign across traditional and non-traditional channels that mirrors a landing page created in Eloqua
·         A method to promote a campaign across multiple social channels simultaneously via SCAPP integration
·         How to measure a campaign in social channels via Campaign ID & Dynamic Link Tracking integrations
·         How to create a cost-effective, hyper-targeted paid media campaign in Facebook via Custom Audience integration

Social Marketing: Listen To, Convert, and Engage Customers

Prospects are bombarded by messaging everyday through email, mail, and cold calls. To truly drive demand, businesses must launch fully integrated campaigns including aspects of traditional and new media while being mindful of their budget and resource constraints. In this 1-hour webcast Heather K. Margolis of Channel Maven Consulting will tell you:

o   Why you need to be where our prospects are looking for information
o   How to brand yourself and your company online
o   Putting information out there to "get found"
o   High level ways to use social platforms to drive demand

Driving Demand through End-to-End Marketing

Demand Generation

Channel

Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The channel sales community on BrightTALK is made up of thousands of sales professionals specializing in channel sales strategy, reseller sales and channel opportunities. Find relevant content on demand or engage with peers and industry leaders in live channel sales webinars and round table discussions.

Channel Sales

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

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Driving Demand through End-to-End Marketing

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