Driving Demand through End-to-End Marketing

Presented by

Heather K. Margolis, President Channel Maven Consulting

About this talk

Prospects are bombarded by messaging everyday through email, mail, and cold calls. To truly drive demand, businesses must launch fully integrated campaigns including aspects of traditional and new media while being mindful of their budget and resource constraints. In this 1-hour webcast Heather K. Margolis of Channel Maven Consulting will tell you: o Why you need to be where our prospects are looking for information o How to brand yourself and your company online o Putting information out there to "get found" o High level ways to use social platforms to drive demand

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With buyers increasingly self-educating using the web and devices, sales and marketing techniques are evolving. Hear from trusted experts on how to generate demand online. Includes real-life case studies, ROI insights and actionable tips.