Optimizing your IP supply chain

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Presented by

Greg Daines, Lecorpio; David Sundahl, Clayton Christensen Institute; James Nurton, Managing IP

About this talk

Discussions around IP are moving from the Legal Department to the boardroom. Being perceived as an innovative company has premium market value. Accelerating the patent process and effectively managing your company’s patent portfolio have become business imperatives. A company’s capability to deliver innovation forms its IP Supply Chain. This process involves coordinating an increasingly complex combination of resources, talent and service providers to ensure that the IP supply chain is efficient and runs at a high level. Pressures abound on IP managers to deliver ever greater levels of IP quality and output, all while managing resources under considerable constraints. However, much has been learned about optimizing supply chains that is highly applicable to the challenges of IP management. Global manufacturers have led an optimization revolution that has transformed the supply chain process. Both the core principles and practical applications from the “Lean” movement are surprisingly relevant, and there are many lessons that IP organizations can learn from manufacturers. Speakers include: •James Nurton, managing editor, Managing IP (moderator) •Greg Daines, vice president of client services, Lecorpio •David Sundahl, Senior Research Fellow, Clayton Christensen Institute The webinar will focus on how to optimise your IP supply chain, covering: • In what ways is IP management like a supply chain? • How do supply chains get optimized and what are the core principles of “Lean” processes? • How to optimize IP supply chains to increase speed and reduce costs, without compromising quality • Why optimization reduces complexity and makes IP management easier • What are the Key Performance (or KPI’s) of IP management? This webinar will provide an invaluable guide for IP managers who are facing the problem of having to deliver ever greater levels of IP quality and output, all while managing resources under considerable constraints.

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‘What keeps in-house counsel awake at night?’ is one way to summarise our editorial focus. We aim to track the strategies of in-house IP counsel within companies, big and small, by speaking directly to them about the day-to-day issues they face. Law firms need practical information that they can apply when advising their clients, and companies find value in benchmarking their strategies with those of their peers. This is why we have adopted this approach in our subscription-based service. Our content is not reactionary or news-focused, but informed and actionable. In this pursuit of in-house intelligence, we also publish several surveys each year that include exclusive data focusing on specific industry issues. These polls allow us to provide an accurate snapshot of how in-house counsel perceive and act on a given issue. Our other core objective is interviewing senior judges, whose insight is valuable for many IP stakeholders. We find that the judiciary are vital for giving counsel, private and in-house, highly useful information for when they are locked in litigation. We continue to speak regularly with IP offices too. Regardless of its specific intent, our coverage is global and encompasses (but is not limited to) the following areas: Copyright; Data; Designs; Patents; Trademarks; and Trade secrets