Developing and managing the strategic IP portfolio

Managing IP’s next webinar, run in cooperation with Lecorpio, will take place on December 11 at 6pm (GMT); 1pm (EST) and will discuss strategies for using patents defensively and offensively. In a patent-driven industry where being first to file is paramount, companies recognize the power of turning ideas into assets. More and more companies now choose to aggressively grow and diligently monitor their intellectual property (IP) portfolios, viewing them as critical business assets. Patent frontrunners IBM and Samsung have set the bar high by collectively securing more than 12,000 patents in 2013 alone. Moreover, over 75% of Google’s patents have been awarded in the last two years and the number of applications from the search giant as well as other Silicon Valley-based tech companies is skyrocketing. But as companies race to create more IP, how do innovation leaders ensure that their patent portfolio is aligned to strategic priorities? This webinar will discuss how to manage and create a strategic patent portfolio with two innovation leaders. Speakers: •Dana Rao, Vice-President, Intellectual Property & Litigation, Adobe •Douglas Luftman, Vice President, Innovation Services & Chief Intellectual Property Counsel, NetApp •Bill Soward, COO, Lecorpio •James Nurton, managing editor, Managing IP (moderator) Key topics will include: •How to align the patent portfolio to business objectives •Ways to operationalize the patent process •Automating and systemizing IP •Managing patents for offensive and defensive strategies •Quality vs. speed The webinar is free to attend and will last about one hour. The audience is invited to submit questions throughout the webinar, which will be answered during a moderated Q&A session at the end.