Corporate IP Management – Leveraging software and metrics for more effective IP

Presented by

James Nurton, Alyssa Harvey Dawson, Steve Preston

About this talk

In this webinar Alyssa Harvey Dawson, Vice President of the Global IP and Licensing team at Harman, will share how Harman has leveraged technology and metrics to focus its IP strategy, optimizing its processes to support smarter, quicker decisions. Steve Preston, Anaqua’s Senior Vice President of Marketing, will join to discuss how other organizations are benchmarking their processes, and quickening their pace of innovation by leveraging technology.

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‘What keeps in-house counsel awake at night?’ is one way to summarise our editorial focus. We aim to track the strategies of in-house IP counsel within companies, big and small, by speaking directly to them about the day-to-day issues they face. Law firms need practical information that they can apply when advising their clients, and companies find value in benchmarking their strategies with those of their peers. This is why we have adopted this approach in our subscription-based service. Our content is not reactionary or news-focused, but informed and actionable. In this pursuit of in-house intelligence, we also publish several surveys each year that include exclusive data focusing on specific industry issues. These polls allow us to provide an accurate snapshot of how in-house counsel perceive and act on a given issue. Our other core objective is interviewing senior judges, whose insight is valuable for many IP stakeholders. We find that the judiciary are vital for giving counsel, private and in-house, highly useful information for when they are locked in litigation. We continue to speak regularly with IP offices too. Regardless of its specific intent, our coverage is global and encompasses (but is not limited to) the following areas: Copyright; Data; Designs; Patents; Trademarks; and Trade secrets