Online brand protection: How IP leaders define, track, report & assess KPIs?

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Presented by

Andreas Beck, Jon Howell, Patrick Winsgrove

About this talk

How do IP leaders report on metrics of brand protection software? In fact, how do they even define them? While many rely on spreadsheets to monitor performance, others are using self-created reports to share with stakeholders and showcase brand protection efforts and success. There are a number of methods for measuring brand value. These involve looking at revenue gain, regulatory compliance, intellectual property protection, and many other areas necessary for protecting brands. Join our webinar and learn how IP leaders are defining, measuring, monitoring, and reporting on their brand protection software. In this webinar you’ll learn: 1. Real-world examples of how IP leaders are using brand protection software to bolster their brand protection programs 2. What you should expect from using brand protection software 3. Metrics & KPIs you can track to effectively measure a brand protection software success

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‘What keeps in-house counsel awake at night?’ is one way to summarise our editorial focus. We aim to track the strategies of in-house IP counsel within companies, big and small, by speaking directly to them about the day-to-day issues they face. Law firms need practical information that they can apply when advising their clients, and companies find value in benchmarking their strategies with those of their peers. This is why we have adopted this approach in our subscription-based service. Our content is not reactionary or news-focused, but informed and actionable. In this pursuit of in-house intelligence, we also publish several surveys each year that include exclusive data focusing on specific industry issues. These polls allow us to provide an accurate snapshot of how in-house counsel perceive and act on a given issue. Our other core objective is interviewing senior judges, whose insight is valuable for many IP stakeholders. We find that the judiciary are vital for giving counsel, private and in-house, highly useful information for when they are locked in litigation. We continue to speak regularly with IP offices too. Regardless of its specific intent, our coverage is global and encompasses (but is not limited to) the following areas: Copyright; Data; Designs; Patents; Trademarks; and Trade secrets