Combining online and offline investigations to stop large-scale infringers

Logo
Presented by

Managing IP

About this talk

Whether you are a general counsel or a brand protection expert dealing with a lot of infringers you are probably wondering: how can I identify who is threatening my brand the most, and make the biggest impact for my business? Wahl Clippers implemented a new brand protection strategy that prioritises large-scale counterfeiters instead of smaller distributors in order to make a bigger impact. By combining online and offline data – and being more strategic in the way they used their resources to target large-scale infringers – they have been able to see real tangible impact in their brand protection efforts worldwide. In this webinar, you will learn: (1) What top actions Wahl Clippers’ legal team is taking to uncover and dismantle large-scale counterfeiters; (2) How Wahl Clippers is leveraging data from multiple sources including Red Points’ brand protection software in order to zero in on infringers; and (3) Best practices to bridge the gap between online and offline investigation to act against physical factories, wholesalers, and seller networks. The webinar will be held at 9am PDT / 12pm EDT / 5pm BST / 6pm CEST. The 50-minute webinar will be moderated by Red Points’ VP of Brand Relationships, Daniel Shapiro, and have Wahl Clippers Corporation’s IP attorney, Atika Prasad, as a guest speaker. The webinar will be followed by a Q&A session.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (23)
Subscribers (11627)
‘What keeps in-house counsel awake at night?’ is one way to summarise our editorial focus. We aim to track the strategies of in-house IP counsel within companies, big and small, by speaking directly to them about the day-to-day issues they face. Law firms need practical information that they can apply when advising their clients, and companies find value in benchmarking their strategies with those of their peers. This is why we have adopted this approach in our subscription-based service. Our content is not reactionary or news-focused, but informed and actionable. In this pursuit of in-house intelligence, we also publish several surveys each year that include exclusive data focusing on specific industry issues. These polls allow us to provide an accurate snapshot of how in-house counsel perceive and act on a given issue. Our other core objective is interviewing senior judges, whose insight is valuable for many IP stakeholders. We find that the judiciary are vital for giving counsel, private and in-house, highly useful information for when they are locked in litigation. We continue to speak regularly with IP offices too. Regardless of its specific intent, our coverage is global and encompasses (but is not limited to) the following areas: Copyright; Data; Designs; Patents; Trademarks; and Trade secrets