Laying the Foundations for Budget Constrained Brand Protection

Presented by

Lisa Garono, Of Counsel at Haynes Boone

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Best practices for protecting your brands in the Internet space

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The importance of intellectual property protection is a key factor for economic growth and advancement in the global economy. Economists estimate that two-thirds of the value of large businesses in the U.S. can be traced to intangible assets. With the increasing importance of intellectual property in an information economy, so to increases the risk of infringement. This channel will see leading IP experts discussing trends and developments in intellectual property law and strategy, offering comprehensive advice for managing IP assets, and protection from infringement.