Trademark Law - Best Practices for Busy Professionals

Presented by

Tom Farrand, Intellect Member & Trademark Attorney, Harrison Goddard Foote

About this talk

Tom specialises in developing brand protection strategies for growing and ambitious companies that contribute to their business goals. He provides tenacious and pragmatic defence of important IP rights through effective use of the registration system including the opposition processes. Tom has in-depth experience in the clothing/footwear/accessories industry where his understanding of the interrelationship between IP rights is key to the effective protection of brands and designs. Similarly, this understanding has helped clients in the fields of software and business/financial services and medical/pharma products. Tomhas experience in senior management, is an Alumnus of London Business School and has set up and run his own business.

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The importance of intellectual property protection is a key factor for economic growth and advancement in the global economy. Economists estimate that two-thirds of the value of large businesses in the U.S. can be traced to intangible assets. With the increasing importance of intellectual property in an information economy, so to increases the risk of infringement. This channel will see leading IP experts discussing trends and developments in intellectual property law and strategy, offering comprehensive advice for managing IP assets, and protection from infringement.