Legal Considerations in Selecting, Protecting & Using Brand Names

Presented by

Sheldon H. Klein, Partner, Arent Fox LLP

About this talk

In this trademark law overview, you will learn the basics of trademark law, including the following: Items which can serve as trademarks; how trademark rights are created; the differences between registered and "common law" marks; how to choose, clear and protect strong brands; dealing with trademark conflicts (infringement); when to use the "tm" and "(R)" symbols; and how can trademark rights be weakened or lost? This presentation is geared toward lawyers and decision-makers desiring a basic understanding of these legal concepts.

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The importance of intellectual property protection is a key factor for economic growth and advancement in the global economy. Economists estimate that two-thirds of the value of large businesses in the U.S. can be traced to intangible assets. With the increasing importance of intellectual property in an information economy, so to increases the risk of infringement. This channel will see leading IP experts discussing trends and developments in intellectual property law and strategy, offering comprehensive advice for managing IP assets, and protection from infringement.