What's Mine is Mine &What's Yours is Mine: Trademarks as Property

Presented by

Deborah Davis Han, Howard Rice & Nate Garhart, Coblentz Law

About this talk

Brands can be powerful and extremely valuable. Your company may take every step imaginable to establish and enforce its trademark rights. But is that enough? What can you expect from a statute that is primarily designed to protect consumers? Nate Garhart and Deborah Davis Han will use role-playing and real-life examples to present a lively discussion of the changing expectations of trademark owners in a Web 2.0 world.

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The importance of intellectual property protection is a key factor for economic growth and advancement in the global economy. Economists estimate that two-thirds of the value of large businesses in the U.S. can be traced to intangible assets. With the increasing importance of intellectual property in an information economy, so to increases the risk of infringement. This channel will see leading IP experts discussing trends and developments in intellectual property law and strategy, offering comprehensive advice for managing IP assets, and protection from infringement.