Name: One Web, Seven Sub-Channels
Start: 2009-02-19T15:00:00Z
End: 2009-02-19T15:45:16.000Z
Location: BrightTALK
Rating: 4.33

When it comes to email marketing, phishing is one of the biggest concerns for financial institutions, but it doesn’t have to be. Goodmail offers an email certification stamp that places your message in the recipient’s inbox, bypassing filters and guaranteeing delivery. Your recipients will know that the message is from you because of the Goodmail stamp, attend our session to learn more about the solution and how you can certify your communiqués.

Email Certification: Protecting your Recipients

You can sell more when you have your prospect engaged. Engagement is ideal when it is the prospect who comes to your door. Our session will highlight the best ways to engage prospects, do it consistently across multiple channels, & drive 'foot-prints.' We will highlight ideal ways to engage the prospect, and keep them coming back for more.

Perfecting Engagement

We’re speeding toward the end of the 2008 holiday season despite a number of roadblocks – financial uncertainty, a tougher competitive landscape, weak consumer confidence, and fewer days between Thanksgiving and December 25th. 

Preliminary estimates place Black Friday sales at $10.6 billion* a steady three percent increase over 2007 – are you feeling the same love from your customers? Join us for your Holiday Tune-Up, we’ll evaluate the promotional landscape, discuss what’s working and ideas for 2009 and beyond.

* ShopperTrak RCT

Holiday Tune-Up

The web continues to evolve, creating many more consumer Touch Points - consumers continue to visit social networking sites to learn more about businesses. Sundeep will explore real case studies from companies across the globe that have enhanced their customer relationships by applying the right Web 2.0 techniques in addition to the traditional channels. Learn how you can engage customers and prospects in a timely relevant dialogue leveraging the information you have, across all channels. 

After all, isn't the future of marketing about Creating Interactive Conversations?

Creating Interactive Conversations

The Web is not just www but a series of sub channels that need to be leveraged efficiently. Our session will highlight the key channels that are available and how best one should leverage these channels to ensure a synchronous dialogue with your customers & prospects.

Blogs, Twitter, Online Directory - Facebook/Myspace/Linked In, Community, You Tube, Flickr, People

for more information on Sundeep Kapur:
http://www.panelofpeers.com/bio_sk.asp 

for more information on Reagan Taylor:
http://www.panelofpeers.com/bio_rt.asp

One Web, Seven Sub-Channels

Digital Media Marketing Summit

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

One Web, Seven Sub-Channels

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