The Secrets to Effectively Training Employee Advocates

Presented by

Laura Lee, Nestle Purina; Liz Bullock, SASI; Gregory Shove, SocialChorus

About this talk

Companies spend an incredible amount of time and money looking for influencers who can create and share content. Before going on that search party why not activate a company’s best advocates and influencers – the employees. Research shows that 135 advocates now have the same reach as 1 million Facebook fans. With metrics like these, you can’t ignore the impact that employees can have when they share brand content across social platforms. During this webinar, Laura Lee, Social Media and Corporate Communications Manager at Nestlé Purina, shares how Purina is training employees to build their social media presence and advocate for Purina. Watch this recording to learn: - How to teach employees the skills they need to become advocates - How to start from scratch with employee advocacy - What tools you need to be successful - Best practices for creating a social media policy that’s easy to understand Join the discussion to discover the best framework and practices for implementing your own employee advocacy program. Presenters: Laura Lee, Social Media & Corporate Communications Manager, Nestle Purina, Liz Bullock, CEO & Co-Founder, SASI, Gregory Shove, Founder and CEO, SocialChorus

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