Lean and Mean: How to Scale Your Content Marketing Plan

Presented by

Guillaume Decugis, Co-Founder & CEO, Scoop.it

About this talk

Content is the fuel of marketing. But delivering enough content to generate consistent results is hard. Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts. Learn how to: - Leverage content curation to generate content at scale - Amplify your content reach by integrating content, social and email - Extend the lifetime of your content - Measure ROI and content impacts on revenue

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