Content Marketing: How Blogging Offers Actual ROI

Presented by

Suzanne Baran, Content Strategist, Capital Group

About this talk

Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn: - Why content is at the forefront of digital strategy - How to evangelize the importance of content marketing for your brand, product, service, or sector - Tips and tricks of the trade - Making a case for content marketing resources and measuring your efforts

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