Email Deliverability 201: Why Even Good Senders Get Blocked

Presented by

Riaz Kanani, Silverpop and Richard Gibson, Return Path

About this talk

No matter how good you are as an email sender, your messages may still be blocked at some ISPs. Although email marketers sometimes blame ISPs, blacklists or even their email service providers (ESPs) for deliverability issues, successful inbox delivery starts with marketer best practices. While ISPs cannot be overly transparent with their filtering algorithms, this Webinar will explore how ISPs are assessing commercial email messages as outlined in a new white paper, "The Return Path Email Delivery Imperatives: Responding Successfully to Emerging Trends in 2010." Two deliverability experts—Richard Gibson, Channel Relationship Manager, Return Path and Riaz Kanani, Silverpop's Director, International Marketing --will discuss the report and these key issues: •What the ISPs are really looking for in your emails •The latest on email authentication methods: SPF, SenderID, DKIM and Domain Keys •Benefits of accreditation services such as Goodmail and Return Path Certification •How to increase subscriber engagement in your messages •Tactics to increase relevance to minimise spam filtering •Answers to as many of your deliverability questions as possible in the time period In addition, each attendee will receive a copy of the Return Path report.

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