Hacking mobile retail: Marketing automation for LTV

Presented by

Jason Allen, VP Multi-Channel, GameStop

About this talk

Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all. With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work. By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI. In this webinar, you will: * Harness the power of marketing automation to build a user acquisition program that works * Explore key strategies for efficient, highly-optimized user acquisition * Gain new best practices for engaging and retaining users while reducing churn * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition Speakers * Jason Allen, VP, Multi-Channel at GameStop * Marissa Tarleton, CMO, RetailMeNot * Stewart Rogers, Director of Marketing Technology * Rachael Brownell, Moderator, VentureBeat Sponsored by IBM Marketing Cloud Register today for this free VB Live event!

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