Massively engaged: Building mobile apps that inspire loyalty not just downloads

Presented by

TJ Hunter, Sr Director of Consumer Marketing, Rosetta Stone

About this talk

If you’re an app product manager or marketer without a robust strategy to increase ARPU and raise LTV, you’re leaving money on the table. Whether because of poor engagement, low social engagement, or poor user interface, your app limitations are costing you money. Everyone knows that the difference between success and failure in mobile app business is long-term customer engagement and higher LTV, but lighting a fire in the hearts of consumers is easier said than done. From app discovery to customer retention to long term value, finding the right combination of strategies to build massively effective customer engagement is part art and part science. Join VentureBeat and our panel of experts as we demystify app engagement and the technology that supports it. In this webinar, you’ll learn to: • Leverage in-app personalization to build loyalty • Proactively seek and secure high levels of customer satisfaction • Increase customer retention rate • Raise revenue per user • Implement strategies that increase LTV and increase ARPU Speakers: * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division * Benjamin Weiss, Mobile Product Manager, Walgreens * Shahar Kaminitz, Founder & CEO, Insert * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat Sponsored by: Insert Register for this free executive level learning opportunity today!

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