The State of Influencer Marketing

Presented by

Brian Solis, Principal Analyst, Altimeter Group

About this talk

Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix. This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include: - Budget allocation - Preferred social platforms - Key challenges faced - Measuring success - Top performing tactics - Why influencer marketing works About the speaker: Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.

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