Digital Transformation with Inbound: An Enterprise Guide

Presented by

Shellie Hutchens, Director of Marketing, Mediacurrent

About this talk

Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started. A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline. In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource. Topics include: • Overcoming challenges to inbound marketing implementation • Considerations before implementation • Proving measurable ROI • Innovative ways to make sure your system works for your goals

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