Introduction to Engagement Marketing

Presented by

Will Schnabel, Vice President & General Manager International Markets

About this talk

An exciting new age in marketing has arrived in which interacting and building relationships with customers is key to delivering unprecedented ROI. Schnabel will discuss seismic shifts in consumer purchasing behavior and the resulting need for marketers to respect the power of the informed customer and embrace the need for a two-way dialogue with them. To truly engage with customers, marketers must begin talking with them rather than at them and Schnabel will share key insights on the most effective ways to do this through email marketing.

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In an era of digital interactive lifestyles, marketers must shift to a new world of engagement marketing that captivates rather than commandeers audiences. By implementing timely, relevant and unified campaigns across multiple channels, marketers can transform information into understanding and understanding into lifetime customer relationships and high marketing return-on-investment. Silverpop shows you how you can create, nurture and maintain customer relationships, improve response rates, help sales close more business and demonstrate the power and value of your marketing organization. Communications technologies continually evolve and branch in new directions, challenging modern marketers to keep up. Now you can stay ahead of the changes with the strategies and tactics offered by the Silverpop Engagement Marketing Channel. Subscribe today!