Maximise Results with Engagement Marketing Technologies

Presented by

Will Schnabel, Vice President & General Manager International Markets

About this talk

An exciting new era in marketing has arrived in which listening, interacting and building relationships with customers and prospects is the key to delivering unprecedented ROI. Welcome to the age of engagement marketing. This presentation by Will Schnabel of Silverpop will discuss the seismic shifts in purchasing behaviour and the resulting need for marketers to respect the power of an informed customer. He will share some of the newest technology innovations used to engage in relevant, two-way dialogs with prospects and customers for B2C marketers as well as those involved in high-consideration B2B marketing efforts.

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In an era of digital interactive lifestyles, marketers must shift to a new world of engagement marketing that captivates rather than commandeers audiences. By implementing timely, relevant and unified campaigns across multiple channels, marketers can transform information into understanding and understanding into lifetime customer relationships and high marketing return-on-investment. Silverpop shows you how you can create, nurture and maintain customer relationships, improve response rates, help sales close more business and demonstrate the power and value of your marketing organization. Communications technologies continually evolve and branch in new directions, challenging modern marketers to keep up. Now you can stay ahead of the changes with the strategies and tactics offered by the Silverpop Engagement Marketing Channel. Subscribe today!