Will Schnabel, Vice President & General Manager International Markets
An exciting new era in marketing has arrived in which listening, interacting and building relationships with customers and prospects is the key to delivering unprecedented ROI. Welcome to the age of engagement marketing. This presentation by Will Schnabel of Silverpop will discuss the seismic shifts in purchasing behaviour and the resulting need for marketers to respect the power of an informed customer. He will share some of the newest technology innovations used to engage in relevant, two-way dialogs with prospects and customers for B2C marketers as well as those involved in high-consideration B2B marketing efforts.