Hi [[ session.user.profile.firstName ]]

Maximise Results with Engagement Marketing Technologies

An exciting new era in marketing has arrived in which listening, interacting and building relationships with customers and prospects is the key to delivering unprecedented ROI. Welcome to the age of engagement marketing. This presentation by Will Schnabel of Silverpop will discuss the seismic shifts in purchasing behaviour and the resulting need for marketers to respect the power of an informed customer. He will share some of the newest technology innovations used to engage in relevant, two-way dialogs with prospects and customers for B2C marketers as well as those involved in high-consideration B2B marketing efforts.
Recorded Jun 24 2009 52 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Will Schnabel, Vice President & General Manager International Markets
Presentation preview: Maximise Results with Engagement Marketing Technologies

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • 8 Ways Video Can Supercharge the Bottom of Your Funnel Sep 15 2016 4:00 pm UTC 45 mins
    Joe Gelata, Head of Global Revenue Operations, Vidyard
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

    In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

    • 8 different video types to support the BoFu
    • How to map your content to different stages of the funnel
    • What information your potential buyers are looking for
    • How to connect your video marketing campaigns to ROI
  • Planning a Video Marketing Campaign: What to Expect and Where to Begin Sep 14 2016 4:00 pm UTC 60 mins
    Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House
    Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
  • The State of Influencer Marketing Recorded: Aug 23 2016 63 mins
    Brian Solis, Principal Analyst, Altimeter Group
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • What a marketer couldn’t tell you about email marketing Recorded: Aug 18 2016 40 mins
    Ben Rothke, Senior eGRC Consultant, Nettitude Group
    As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.

    In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
  • Content Marketing: How Blogging Offers Actual ROI Recorded: Aug 17 2016 61 mins
    Suzanne Baran, Content Strategist, Capital Group
    Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:

    - Why content is at the forefront of digital strategy
    - How to evangelize the importance of content marketing for your brand, product, service, or sector
    - Tips and tricks of the trade
    - Making a case for content marketing resources and measuring your efforts
  • Why Your Content Marketing is Failing (and how to fix it) Recorded: Aug 17 2016 59 mins
    Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software
    In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

    This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

    · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

    · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

    · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

    · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

    · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content
  • Hacking mobile retail: Marketing automation for LTV Recorded: Aug 16 2016 61 mins
    Jason Allen, VP Multi-Channel, GameStop
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers
    * Jason Allen, VP, Multi-Channel at GameStop
    * Marissa Tarleton, CMO, RetailMeNot
    * Stewart Rogers, Director of Marketing Technology
    * Rachael Brownell, Moderator, VentureBeat


    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!
  • Massively engaged: Building mobile apps that inspire loyalty not just downloads Recorded: Jul 27 2016 62 mins
    TJ Hunter, Sr Director of Consumer Marketing, Rosetta Stone
    If you’re an app product manager or marketer without a robust strategy to increase ARPU and raise LTV, you’re leaving money on the table. Whether because of poor engagement, low social engagement, or poor user interface, your app limitations are costing you money.

    Everyone knows that the difference between success and failure in mobile app business is long-term customer engagement and higher LTV, but lighting a fire in the hearts of consumers is easier said than done. From app discovery to customer retention to long term value, finding the right combination of strategies to build massively effective customer engagement is part art and part science.

    Join VentureBeat and our panel of experts as we demystify app engagement and the technology that supports it. In this webinar, you’ll learn to:
    • Leverage in-app personalization to build loyalty
    • Proactively seek and secure high levels of customer satisfaction
    • Increase customer retention rate
    • Raise revenue per user
    • Implement strategies that increase LTV and increase ARPU


    Speakers:

    * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division
    * Benjamin Weiss, Mobile Product Manager, Walgreens
    * Shahar Kaminitz, Founder & CEO, Insert
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by: Insert

    Register for this free executive level learning opportunity today!
  • How to Create a Small Business Marketing System Recorded: Jul 26 2016 90 mins
    Jared Kimball, Conversion Strategist, Infusionsoft
    Do you ever wonder:
    • What to say that will make leads take action?
    • How to structure your content so it converts?

    In this webinar, you'll learn:
    • Common advertising and marketing myths that small businesses fall for
    • 3 ways to innovate your business so you stand out in any crowded marketplace
    • A 5-step framwork to attract your ideal customer's around the clock
  • 3 Ways to Transform eBooks to Boost Your B2B Marketing Results Recorded: Jul 26 2016 40 mins
    Vanessa Porter - Director of Marketing at SnappApp
    Almost every B2B marketer has experience leveraging eBooks. eBooks are an effective way to provide rich content while creating a fun experience for your audience; however, running the same eBook creation and promotion process over and over again can get boring (for both you and your audience).

    In this webinar, SnapApp joins us to discuss three ways you can transform eBooks to engage your buyers at every stage of their journey to boost your B2B marketing results.

    You’ll learn:

    How to create engaging content for each stage of the buyer journey
    How to transform eBooks into interactive content that engages users and converts more leads
    What best-in-class marketers are doing to squeeze more value out of their existing eBooks
  • How to Build a 6-Figure "Set It and Forget It" Money-Making Machine Recorded: Jul 19 2016 40 mins
    Noah St. John, Author & Inventor, Afformations®
    Would you like to get unstuck and automate your business?
    Are you tired of the long hours, hard work, and not reaching the people you want to reach?

    In this webinar, Noah St. John wants to show you:
    • The secret to tripling sales after people get on your list
    • The 5-step formula for an irresistible lead magnet
    • The 5-steps to build a 6-figure business machine
  • 5 Critical Steps to Account-Based Marketing Recorded: Jul 19 2016 43 mins
    Charm Hayes Bianchini Senior Director, Enterprise Marketing at Marketo
    In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships.

    In this webinar (part of our ABM Hacks webinar series), Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.
  • Improve Marketing ROI by 11X with Influencer Marketing Automation Recorded: Jul 18 2016 52 mins
    Nielsen Catalina Solutions and Rustin Banks, TapInfluence CPO/Co-founder
    Earlier this year, Nielsen Catalina Solutions released a first-in-class study, revealing that influencer marketing delivered unprecedented ROI for a Fortune 500 brand. In this webinar, TapInfluence co-founder and CPO Rustin Banks and Joshua Books from Nielsen Catalina Solutions will unveil the marketing technology that made these results possible and expert insights into the campaign methodology. Watch this webinar and learn how TapInfluence was able to deliver an 11x ROI over traditional advertising using Influencer Marketing Automation.
  • Webinars in the Digital Age Recorded: Jul 14 2016 62 mins
    Kushlani De Silva, Senior Lead Marketing, WSO2
    Webinars have evolved into becoming one of the most cost effective, yet powerful tools, in lead generation, nurturing and customer acquisition. With Digital Marketing, becoming the name of the game in 2016, your webinar strategy needs to sit at the heart of your digital strategy Join this webinar to learn:

    - How webinars can contribute to an organisations digital strategy,
    - Best practices to follow when using webinars as part of a digital strategy.
    - Measuring the success of webinar campaigns effectively.
  • How to Optimize Your Digital Marketing to Drive More Calls and Customers Recorded: Jul 13 2016 56 mins
    Blair Symes -- Director of Content Marketing at DialogTech
    Digital marketing has gone mobile. And thanks to smartphones and click-to-call, digital ads will drive over 100 billion calls to businesses in the U.S. this year. In today's mobile-first world, the success of your digital marketing often depends on your ability to drive calls. You now have to know the ads, keywords, and web pages driving good calls – so you can optimize for what’s bringing in not just the most leads, but the most customers.

    Join call attribution experts from DialogTech to learn how today’s most successful marketers are using call data to prove and improve drive ROI. You’ll learn:

    •The enormous impact smartphones are having on digital marketing
    •How to optimize search, social, and display campaigns to drive calls and sales
    •What data marketers must capture around phone calls to optimize ROI
    •Real-world stories for how digital marketers use call data to drive revenue
  • How to Stop Waiting and Start Living: 6 Steps to Turn Your Stupid Idea Into Your Recorded: Jul 12 2016 53 mins
    Richie Norton, Founder & CEO, Global Consulting Circle
    Is something holding you back in your business?
    What if you had the tools to break through whatever is holding you back? In this webinar, Richie Norton wants to show you how to:

    • Crush the fear that’s blocking you from the results you want
    • Overcome procrastination in 4 easy-to-follow steps
    • Implement a fast and effective method to get to the level of business you crave
  • Predictive Analytics: A Content Marketer's Secret Weapon Recorded: Jun 28 2016 54 mins
    Sean Zinsmeister Senior Director of Product Marketing at Infer & Hana Abaza - VP Marketing at Uberflip
    What if you could produce content that hit the mark every single time?

    Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.

    So, how can you start leveraging predictive analytics in your content marketing strategy? Join Uberflip and Infer for a webinar where we'll examine the intersection between content marketing and predictive analytics.

    You will learn:

    Why content marketing and predictive analytics go hand-in-hand

    How to drive more value from content using effective targeting and segmentation from predictive analytics

    How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results
  • 3 Keys for Rising Above the Noise in the Crowded Marketplace Recorded: Jun 21 2016 71 mins
    Darnyelle A. Jervey, CEO, Incredible One Enterprises, LLC
    Is your business being promoted everywhere it could be? Attend this free webinar for actionable techniques to help you:

    • Get found in the marketplace
    • Stand out from your competition
    • Build a brand your target audience can’t resist
    • Hit your 2016 sales goal
  • 18 Keys to Getting Results With Your Marketing Recorded: Jun 14 2016 48 mins
    Tyler Garns, President, Box Out Marketing
    In this webinar, Tyler Garns reveals the 18 keys that every small business needs to stop wasting time and money—and unlock REAL marketing results:

    • The secret to strategically positioning your business as THE business to work with
    • The power of creating raving fans who buy everything you’ve got to sell (and tell all their friends and family to do the same)
    • How to convert sales like crazy by using the 6 stackable closing techniques that make your offers an instant no-brainer for potential customers
  • Get More Subscribers, Customers and Fans - by Building a Community Recorded: Jun 8 2016 64 mins
    Christine Gallagher, Founder & CEO, ShesGotClients.com
    Growing your sales is crucial if you want to be a lucrative small business. But how do you go about building a highly engaged community of fans, customers and subscribers?

    In this webinar, you'll learn:
    • How to build a super engaged community of ideal clients and buyers
    • Exactly what makes up a highly effective lead capture system
    • The hottest “lead magnets” that are working best right now
Live Webcasts for multi-channel B2C and B2B engagement marketers
In an era of digital interactive lifestyles, marketers must shift to a new world of engagement marketing that captivates rather than commandeers audiences. By implementing timely, relevant and unified campaigns across multiple channels, marketers can transform information into understanding and understanding into lifetime customer relationships and high marketing return-on-investment.

Silverpop shows you how you can create, nurture and maintain customer relationships, improve response rates, help sales close more business and demonstrate the power and value of your marketing organization. Communications technologies continually evolve and branch in new directions, challenging modern marketers to keep up. Now you can stay ahead of the changes with the strategies and tactics offered by the Silverpop Engagement Marketing Channel. Subscribe today!

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Maximise Results with Engagement Marketing Technologies
  • Live at: Jun 24 2009 1:00 pm
  • Presented by: Will Schnabel, Vice President & General Manager International Markets
  • From:
Your email has been sent.
or close