Can your data infrastructure support AI marketing?

Presented by

Rolf Schromgens, CEO, Trivago

About this talk

Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve. But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it. Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications? Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event! Register for free! Attend this webinar and learn: * How to tell if your marketing and IT departments are AI-ready * The fundamentals of an AI-driven infrastructure * The role of clean, definable data goals in successful AI implementation * How to scale the AI workload Speakers: * Andrew Malinow, PhD., Principal Data Scientist, Zylotech * Rolf Schromgens, CEO, Trivago * Sherif Mityas, Chief Experience Officer, TGI Friday's * Michele Goetz, Principal Analyst, Forrester * Rachael Brownell, Moderator, VentureBeat Sponsored by Zylotech

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