Email Marketing goes Social: What It Takes to Make Email Sharing

Presented by

Richard Austin, eMarketing Strategy Consultant

About this talk

As use of social networks and media continues to increase, integrating email marketing and social media has quickly become a “must include” feature in marketers’ email programs. However, simply including links to social networks in your emails is not enough. Achieving significant adoption and performance improvement from “share to social” links requires many key steps, including choosing the right networks, creating “shareworthy” content, promoting the links correctly and more. <br><br> In this 30-minute Webinar, you’ll gain insights gleaned from Silverpop’s newest Social Media study on how to leverage your existing email marketing efforts to tap into social marketing. You’ll learn what types of offers are most shared, what creative layouts work best, what words incent recipients to post messages on social sites, and much more. Webinar takeaways will include research, best practice tips and examples of how to incorporate “shareworthy” social links and content into your email program.

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