Email Marketing Metrics That Matter

Presented by

Richard Austin, eMarketing Strategy Consultant

About this talk

<p>Tough economic times, tighter marketing budgets and the explosion of social media channels have increased pressure on marketers to be more accountable. And although email marketing is acknowledged to have the highest ROI among marketing activities, the channel continues to suffer from under-investment, lack of staffing and resources, and a focus on volume over relevance. </p> <p>In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain a better understanding of how deliverability, frequency and relevance impact ROI, and discover how one marketer measures and communicates email success. </p>

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