Email Marketing Best Practices for Retailers

Presented by

Richard Austin, eMarketing Strategy Consultant

About this talk

Getting email right is always important for online retailers, but it’s even more critical in a tough economic environment. In addition to data from our annual study of US retailers (including the Top 500 as ranked by Internet Retailer); Silverpop looks at what is best practice for retailers when it comes to: • Location of opt-in forms • Welcome campaigns • Targeting emails • Email Design • Viral • Compliance

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