Five tactics for email marketers to leverage web analytics

Richard Austin, eMarketing Strategy Consultant
Harnessing customer data from your web analytics brings together a rich mix of declared and inferred customer preferences enabling marketers to craft more meaningful and engaging messaging. But the enormity of such a task leaves many marketers at a loss for where to begin. This webinar will address the best strategies to leverage this data and integrate it with your email marketing providing a significant uplift in results and engagement.
Nov 19 2009
31 mins
Five tactics for email marketers to leverage web analytics
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In an era of digital interactive lifestyles, marketers must shift to a new world of engagement marketing that captivates rather than commandeers audiences. By implementing timely, relevant and unified campaigns across multiple channels, marketers can transform information into understanding and understanding into lifetime customer relationships and high marketing return-on-investment.

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  • Title: Five tactics for email marketers to leverage web analytics
  • Live at: Nov 19 2009 12:00 pm
  • Presented by: Richard Austin, eMarketing Strategy Consultant
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