How Social Listening is the Best-Kept Secret to Smarter Marketing

Presented by

Bryan Kramer, President and CEO, purematter

About this talk

Too many companies treat social media as if it's a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But if you aren't listening to what your fans, friends, customers, critics and competitors are saying, you're missing the whole point of social media. The new economy is about engagement and for that, you have to listen. More importantly, there's a real-time battle for understanding what's in the head of your consumer right now. Bryan will discuss a specific set of steps for listening effectively in order to build an effective marketing strategy. Real world examples will include how listening can help drive better reach, product development, improved operations, shorter sales cycles and lead generation. About the speaker: Bryan has extensive experience in all areas of brand marketing with a focus on integrated communications and strategic business planning. Bryan’s leadership as CEO has helped lead his agency through consistent growth over the last 10 years, earning a spot as one of the fastest growing private companies in Silicon Valley. Bryan is active on social media with over 100k followers, a speaker, and featured blogger.

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